Anas Alshanti

How to Validate Demand, Pre-Sell Before Production, and Fund Inventory Through Pre-Orders

By Anas Alshanti

INTRODUCTION

If you ve ever tried to launch a new product, you know how scary it feels spending money on samples, production, and marketing without knowing if anyone will actually buy.

That s the beauty of crowdfunding. It s not just about raising money it s about testing demand before taking the leap. You get to see who s truly interested, get paid upfront, and build a loyal audience around your product before it even exists.

There's a moment every entrepreneur faces: you have an idea, you're excited, and you're ready to invest everything into making it real.

But here's the uncomfortable truth most of us learn the hard way: excitement doesn't equal demand.