... yeah, top of funnel looked pretty decent. But the real lesson was not how do we get people to sign up? It was: how do we get founders to trust the product enough to actually press send on fundraising emails? That is a much harder problem. For context, Causo helps early-stage founders find relevant investors and run cold fundraising outreach without manually building lists, writing everything from scratch, or duct-taping 5 tools together. Rough numbers so far from ... ... fundraising product: 272 founders signed up in the fundraising flow 253 created a company profile 92 completed onboarding 90 got matched with investors 38,000+ founder/investor matches generated 117 outreach campaigns built 38 campaigns launched around 500 investor emails