... Yesterday I saw the headline that Perplexity tried to buy Google Chrome for $34.5B . One move and they got free coverage in BBC, NYT, BusinessInsider, and basically every major tech outlet. That s tens of millions in equivalent PR value without spending it. Just create a news story with a slightly absurd twist and boom, you re front-page material. So I m wondering: what are some other wild tactics you ve seen (or used) to grab attention ... ... Examples that come to mind: Sending a pizza to every journalist in your industry with a QR code on the box leading to your launch page. Renting a billboard in front of your