... pivots, the bad user interviews. That content performs 10x better. The bar for "authentic" has gotten paradoxically lower and higher at the same time. Lower because even a slightly rough, specific, human post stands out. Higher because people's BSdetectors are finely tuned now. You can't fake texture. Tina's point is right presence compounds. The question is whether you're building a media presence alongside the product, or hoping the product will do the marketing ...

... show or I didn't have a "real office". I'm a digital nomad and live in various countries. I never tried to conceal anything, I think people, especially other business owners and marketers have a huge BSdetector and can smell it a mile away. They really appreciate someone who can get down to business right away, not waste time and is open and transparent. Comment from Hans Desjarlais(@ismaelyws): @sai_tharun_kakirala  good insight. Can confirm ... ... What changed for me is I now build solutions to personal problems. Solving a problem for yourself and being your own customer gives you a significant edge over your

... Five years is long enough to know what actually lands vs what just sounds good in theory. I feel like the feature-first thing could work for other categories but you'd need that same kind of built-in BS