... pivots, the bad user interviews. That content performs 10x better. The bar for "authentic" has gotten paradoxically lower and higher at the same time. Lower because even a slightly rough, specific, human post stands out. Higher because people's BSdetectors are finely tuned now. You can't fake texture. Tina's point is right presence compounds. The question is whether you're building a media presence alongside the product, or hoping the product will do the marketing ...

... tharun_kakirala  good insight. Can confirm 1 and 2. What changed for me is I now build solutions to personal problems. Solving a problem for yourself and being your own customer gives you a significant edge over your competitors. Comment from Hans Desjarlais(@ismaelyws): @anil_yadav38  Waay more complicated. Setup, Authentication, Reputation, Content, List Hygiene, etc. Google and MS have attained such an insanely large market share in the last 10 years that basically deliverability comes down ... ... show or I didn't have a "real office". I'm a digital nomad and live in various countries. I never tried to conceal anything, I think people, especially other business owners and marketers have a huge BS

... Five years is long enough to know what actually lands vs what just sounds good in theory. I feel like the feature-first thing could work for other categories but you'd need that same kind of built-in BS