... need to reach a break even. - How much revenue you want to get. That could help you shape the target of your commercial services. Comment from M nevver Ertun (@munevver_ertuncc): I like the way you framed it around general vs tailored value, that s a really clean way to think about it. For products, it often feels similar: free should help users understand the value, while paid should unlock outcomes they can t easily get on their own. The tricky ... ... dozens of high-quality one-off videos every year. But if you want a 25-hour course on some deeper subject (how to play piano, speak French, etc) this is a different medium entirely. It is hard to consume vs

... hate churn, especially in subscription businesses. Do you have any good methods that really boosted your retention? Post the before and after below so we can see how well it worked ...