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recent
p/general
by
Nika
Featured
β’
2mo ago
Build your brand before your product, or launch first and reveal yourself later?
... emmerita_ambata): This has me thinking differently. As a marketer, I'm all for founder-led content, especially on LinkedIn. I've seen firsthand how much growth and visibility a product gains when a human is talking about it
versus
posting from a company page where someone is essentially interacting with a logo. I tested both approaches with my first startup. Initially, we hid behind the product; no names in emails, no faces on the landing page. Growth was painfully ... ... create attention, but not always truth. If you stay invisible for too long, growth can become harder because trust, distribution, and early community are weaker than they could be. So I don t see it as brand first
vs
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