... mobile apps boils down to five key components: Your app Backend for data storage (DB or DWH) Product analytics (Firebase, PostHog, Amplitude, Mixpanel) Mobile Measurement Platform (MMP) e.g. AppsFlyer or Adjust Emailing tool/ Customer Engagement Platform (CEP) Mailchimp, Launchlist, Airship, Braze, MoEngage, etc., depending on where you're at in relation to launch. This stack gives you full-funnel visibility, cross-channel orchestration, and user-level performance attribution all without overcomplicating things. What s not essential: CDPs, social tools. CDPs ... ... lean, proven GTM stack that ll take you pretty far. Most, but not all free but you can make a free version of the below if you need to be scrappy: AppsFlyer (MMP) for attribution Brevo/ Mailchimp/ ConstantContact/ or Airship

... Feels essential, everyone likes it, even the free version was enough to get started. Need it to run campaigns that go straight to our app or app store. Considering (would love opinions here): A Customer Engagement Platform (e.g. Braze, Airship, Iterable) to build and manage an integrated customer comms experience across email, in-app, push and eventually SMS. We are currently running it manually in siloed systems and it's going okay. A Customer Data Platform (e.g. Segment) to organize/enrich ...