What will be the impact of AI-generated product images on marketing teams?
Stefan Lobnig
20 replies
Replies
Business Marketing with Nika@busmark_w_nika
Their work will be done faster and they could concentrate on new ways of promoting.
Share
@busmark_w_nika do you think quality and results will be good enough for big brands?
@busmark_w_nika agree 100%!
there is already so many videos on social media, example: https://www.instagram.com/reel/C...
It will certainly give you more possibilities (ideas) in relation to the execution time
@kinga_gro Nice video! I am planning to create advertisement solely with AI based creative assets (captions, images etc.). I will be juxtaposing results with creatives made by myself. It is something like an experiment. Hh.
Marketers are using visual marketing to make their products or services more presentable in the eyes of the customers. With the invention of AI-generated product images, this marketing method is going to become more popular.
It can save time and money of the marketers as they don't have to hire professional photographers for their product images.
It will make things more efficient and cut down on costs.
Testing new creative can lead to huge improvements in Facebook and Instagram ads in my experience ā so it could potentially be useful if AI reliably generates new iterations on creative.
Or imagine if AI personalized the creative in ads ā think of how Netflix thumbnails are personalized for each user. (Example: If you're a fan of Robin Williams, he might be on your thumbnail for Good Will Hunting.)
š
Today it is not great, but in the future it will be a HUGE time saver for the marketing teams (we'll get rid of designer loop & revisions)
I think it can help give inspiration for design ideas or branding in a shorter time. Faster execution.
You can also check out a product discovery tool Iām loving atm : insight7.io š
Could think of a few things:
1. The whole marketing process would be simplified.
2. An individual can become a marketer
3. Can give a starting point for a lot of marketer
I can't find ways to use AI images in our content marketing plan now because they are very artistic. I am genuinely in more need of infographics and at the moment we cannot create infographics with AI.
As it stands; from what I have been playing around on MidJourney, DALL-E, StableDiffusion (various platforms, including the excellent NightCafe) - I find it useful for characters, things, art but not quite ready for prime time, as it were.
I cannot prompt yet to have a "Blond girl drinking a can or Coke on Venice beach." Things come out wrong - text, hands, placement etc...
But the thing is that those problems will be solved at one point. Then it will be interesting what we cannot do. The only barrier is the pricing - but if they are staying in the range of 30-50 USD per month, it can be a good alternative to stock sites.
Apparently, a few players are trying to get into the marketing images space like leonardo.ai (invite only) and while we can train (and we should) it is not there yet. 2024-25 maybe a different story.
Answering your question: not much impact yet from a practical use case. That said, I am prepping a presentation deck using only images from AI generated images. Fun learning experience.
Marketer can improve business by 30 to 60 % by using AI based visual marketing.
I fear people getting jobless.