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What's the most important lesson you learned in your last launch?

Lukas deConantsesznak
3 replies
Was it a hard lesson? Was it something you missed? Was it discovering a huge source of success that you didn't expect?

Replies

Igor Den
my conclusions after launch: We received 1500+ site visitors. I regret that I did not put pixels on FB and other advertising networks to gather an audience. We indicated a direct link to our launch everywhere, I think it would be more reasonable to indicate links through a redirect and track the number of clicks on each (especially important for influencers). If you have an MVP, as we did, then I advise you to think through the way of communication with the client in advance. Our mistake was that after leaving mail, the letter did not automatically go to the client (at first we sent it manually). Because of this, there were delays from application to first contact. One last piece of advice is to respond to comments on ProductHunt quickly and honestly. 2 out of 3 clients who expressed doubts about the benefits of our product, after my detailed answers, got in touch and started working with us. By the way, it is comments like this that are excellent grounds for improving the product and landing page.
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Lukas deConantsesznak
@igor_den that's an awesome set of lessons you learned! Congrats on the huge list of visitors that you received! Definitely for a massive influx of traffic like that, getting an audience built from it would be huge. Are you saying you would still link to your launch page but add more tracking like UTM parameters? I definitely think tracking link sources can yield massive value in terms of understanding your most effective channels. And I totally agree about the responding to comments piece. Engaging with potential users of your product is going to achieve so much in terms of building that initial user base that gets you going. Thanks for the fantastic answers! 🤩
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Igor Den
@lukas_deconantsesznak you are welcome! I don't know how to see statistic for PH Launch Page. Is it possible? I thought about using redirect links. For example: m1-project.com/influencer1 m1-project.com/influencer2 All of them should redirect to PH Launch page, but I can see how much visitors each link brought.
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