What features do you like in Google Analytics 4?
Nitin Joshi
42 replies
I was very accustomed to Google Analytics Universal previously. It offered more features and the ability to generate reports according to your preferences.
Replies
Viacheslav Ustinov@viacheslav_ustinov
I still miss the old version.. it had a very comfortable API, albeit with a rather redundant OAUTH process..
Share
@viacheslav_ustinov Yes! I was used to universal and I don't feel very comfortable in GA4. Still doing learning it.
. But have you had a chance to explore the new capabilities in Google Analytics 4? It's got some pretty cool features too, like enhanced cross-device tracking, machine learning insights, and a more user-centric approach to data. It might take some getting used to, but I think there's a lot of potential there.
@felix_f_tao Absolutely! I like some these feature you mentioned. But Its like universal analytics was my first love and I really like to explore it.
Launching soon!
I completely understand where you're coming from. Google Analytics Universal definitely had some robust features and customization options.
But have you had a chance to explore the new capabilities in Google Analytics 4? It's designed to provide a more comprehensive understanding of user behavior across different platforms and devices, and the machine learning-powered insights are pretty impressive.
I'd love to hear your thoughts on the specific features you're missing from Universal Analytics and how you think they could be improved in GA4.
Looking forward to continuing the conversation!
@markk0217 Where did you learn from GA4? I know GA4 is much advance and really want to learn it!
Any googler here? Please ask google to reverse the update. GA4 is like I am playing Hide and seek with data. Miss the older version.
@yogita_pg I think you should start learn it. Its new and has some pretty cool features! If you learn it you will definitely love it. I also started learning it.
@yogita_pg from where?
Event-Driven Tracking: GA4 emphasizes event-based data collection, allowing for more flexible and customizable tracking of user interactions. This shift from a session-based model enables a deeper understanding of user behavior across platforms and devices.
@razayousaf Cool! Where did you learn GA4? I also learning it these day! Please recommend some good learning platform.
Enhanced Machine Learning Capabilities: GA4 integrates advanced machine learning models to provide insights into user behavior, predictive analytics, and automated insights. This feature aids in understanding trends, predicting outcomes, and recommending actions based on data.
@selina_danny Yes! inbuilt AI they suggest some Insight. that is cool feature even we can create own insights.
@nitin_joshi This is an AI generated response. It starts with a short "title" (between 3-5 words), followed by a colon, followed a longer explanation.
ChatGPT likes to spit out answers in this format.
@nitin_joshi I feel bad for you because you wasted time replying to AI bots :( Maybe report them?
Enhanced User-Centric Reporting: The focus on user-centric reporting allows businesses to understand the entire user lifecycle, from acquisition to conversion and retention, rather than just sessions or pageviews. This user-centric approach provides a more holistic view of customer behavior.
Privacy-Centric Data Collection: GA4 prioritizes user privacy by emphasizing more granular control over data collection, ensuring compliance with evolving privacy regulations. It offers features such as data deletion controls and enhanced consent settings.
@margret_rhyme Okay! How did you learn it?
Analysis Hub: The Analysis Hub in GA4 provides a more user-friendly interface for custom analysis, allowing businesses to create custom reports, explore data, and gain deeper insights using a wide range of tools and techniques.
@sabaat_parasad Do you know how to create custom report in GA4 and share with clients?
Event Builder and Debugging Tools: GA4 includes an Event Builder feature that simplifies event configuration and setup. Additionally, enhanced debugging tools help users ensure accurate data collection and troubleshoot any tracking issues efficiently.
Cross-platform measurement
GA4 focuses on measuring user behavior and engagement across all touchpoints, rather than just website sessions. This makes it easier to understand how users are interacting with your brand and what drives them to take action.
Integration with other Google products
GA4 integrates seamlessly with other Google products, such as Google Ads and Google Search Console. This makes it easier to track your marketing campaigns and optimize your website for search engines.
Free to use
GA4 is a free product that is available to all businesses.
Open source: GA4 is an open-source product, which means that you can customize it to fit your needs.
Continuously evolving: Google is constantly improving GA4, so it's a good idea to keep up with the latest features and updates.
. But have you had a chance to explore the new capabilities in Google Analytics 4? It's got some pretty cool features too, like enhanced cross-device tracking, machine learning insights, and a more user-centric approach to data. It might take some getting used to, but I think there's a lot of potential there.