Should we advertise our PH launch with ppc campaigns?

Question

Hello, community! I need a tip here... At V7 we are planning our first launch on PH, and the amount of helpful information and recommendations is incredible! I recently came across content that recommended also doing some digital campaigns creating custom audiences from Twitter.

What is your take on that? Should we spend time on campaigns or just focus on community engagement and Ship? or do both? ;)

Thank you :)

Michael Kilcullen · Accepted Answer

Love the interest in maximizing launch and eyeballs. Personally I think targeting your ICP via Twitter and driving to your Ship page could be worth testing (even against a small budget like $100). Would love to hear your results if you choose to test out and am going to follow along!

Bogomil Shopov - Bogo · Answer

Better focus on the good sign-up rate or conversion rate on your landing page if you ask me.

Atul Ghorpade · Answer

@alessandro_pavan Yeah

Nader Rehaan M · Answer

We haven't tried PPC for PH launches yet - but community engagement seems to work great here!

Answer

@michael_kilcullen Thanks for the comment Michael! Probably worth a try with a small budget!

Answer

@atulghorpade Yeah, right? We might actually try it with small budgets

Atul Ghorpade · Answer

2nd option is awesome. But, it's something new. You should try it for sure. :)

Rob Warner (PPC Ad Lab) · Answer

I would certainly use Google Ads retargeting for anyone who visits your landing page from PH.  You'll get value from the PH launch potentially for months and sign-up users relatively cheaply.

Answer

@nader_rehaan_m Community engagement is like the 11th commandment :)

Should we advertise our PH launch with ppc campaigns?

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