Is there a difference between how well B2B vs B2C products do on Product hunt launches?

Question

I am curious if there is a significant difference in community engagement with the 2 product categories. Or is it just dependent on quality, social network size, launch day PH traffic?

Does PH have any metrics on it?

Misha Krunic · Accepted Answer

I'm not sure, but this is a very interesting topic I'd also like to learn more about!

Jonathan Massabni · Answer

Very curious as well. Did some research which suggests B2C has more engagement on launches. Cold calling types of approaches are still prominent and effective in B2B. I feel like it's probably hard for PH to generate metrics because as you mentioned, a data point like Quality must play an important role as well. But curious to know the answer!

Minal Joshi Jaeckli · Answer

Rucha, I have no idea, but that's a great question and I'd love to know what conclusion you draw from this poll. Minal

Solomon Bush · Answer

Although this is just anecdotal, from what I have seen the top launches are normally B2B. I think this is because most of the active users on PH are consultants, marketers, and builders/founders. I also see a lot of opensource tools hitting the top 5. But imo the best launches are either well planned or really good ideas - regardless of target audience.

Rucha Joshi · Answer

@jonathanm Hmm yes, you're right. I'll keep you posted if I uncover anything else on this. 
What type of product are you working on - B2B or B2C?

Jonathan Massabni · Answer

@rucha_joshi8 Thanks! Much appreciated, will check back this thread as well. I used to work for a B2B startup. We got our biggest leads by "cold messaging" high ranked executives from large companies on Linkedin. Now I work in Banking but releasing a Travel app. It's both B2B and B2C, so this question is very relevant for us :)

Iulian Stahi · Answer

Sponsorship is possible, even without a large investment of capital. It is necessary to be imaginative and use your field of activity to help even with your production products or leftovers from it.

Rucha Joshi · Answer

@minal_at_openelevator Thanks, Minal. I'll let you know, if I find any new leads 😅

Rucha Joshi · Answer

@solomon_bush That's a great insight. I agree products with the best planned launches + good ideas are generally doing well here.

Is there a difference between how well B2B vs B2C products do on Product hunt launches?

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