How you manage company email signature to keep them branded and standatdized

Olya Zabalkanska
11 replies
Lots of companies struggle to keep their business emails branded. Employees create signatures by themself and often ignore branding rules. How do you manage it and what's your bottleneck?

Replies

Founder, Speakezee
We have a dedicated team member who's overlooking this
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Product Marketing/Growth
@gleb_braverman is it marketing or brand team?
PPM/Growth Marketing at Newoldstamp
@gleb_bravermanI having a person who is responsible for that is always great, but what about the installations methods? In my company, we use automation for signature management and this magic makes our life simple. @olya_zabalkanskaya, I think this guide can be useful - https://bit.ly/3kEm0Sd
Marketing manager
Before employee start working, team member (brand team represented by HR) approve new signature.
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Product Marketing/Growth
@anthony_savchenko got you! thanks
PR @TeQatlas
We have created the instruction: with font, size, colour, pic etc. around once a month office manager checks them. THATS ALL
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Product Marketing/Growth
@cn__katie do they follow your instructions?
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PR @TeQatlas
@olya_zabalkanskaya ofc they do. Why wouldn't they?
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PPM/Growth Marketing at Newoldstamp
Hey @cn__katie @olya_zabalkanskaya, I just wanted to share the signature management guide that our team has just written on the matter. Maybe it'll help you clear things a bit - https://newoldstamp.com/blog/ema...
PR @TeQatlas
@olya_zabalkanskaya @ostap_yaroshevych Thanks) appreciate your concern
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Branding guide
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