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How do you create a good marketing strategy?

Daria
9 replies
Hey hunters! Hope you are having a productive beginning of the week so far! I'm in the process of creating a marketing strategy for the new version of ReSkript. And I want to understand what are the most important steps for doing this. Do you have any tips to share? How do you usually create marketing strategies? What tools do you use?

Replies

Ade
Pretty hard to say because it's dependent on your company and industry. The general plan would be to: Create some goals that can be measured (SMART goals) Figure out who you are marketing to Create messaging to target them Implement -> Analyse -> Optimize Tools depend on how/what you implement.
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Dilan Aydın
1. Set a purpose and goal for your campaign. Make sure that this goal and objective will really move you forward. Pay attention to creating SMART goals. 2. Decide how you will measure your campaign. Which metrics will be important to you? 3. Identify your target audience. Remember that your target audience isn’t an abstract concept but real people you may encounter daily. You can prepare a user persona for this. 4. Determine the concept of your campaign well. Work with the right teams without ignoring the fact that marketing campaigns speak directly to people. With the campaign you create, you’ll be directly in front of your customer/potential customer. 5. Decide on which channels to publish your campaign. Your budget, target and brand identity will be very important at this stage. If you are a B2B business, you don't want to run a campaign on a C2C channel. It's worth taking a look at the PESO model. 6. Determine the duration of your campaign, the metrics you will track and their benchmark.
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Abdullah Mahmud
A good marketing strategy should be based on a company's strengths and weaknesses, as well as its target market. It should also take into account the company's budget and resources. When I start any affiliate or SEO marketing strategy, I see 2 main things. 1. Market potentials 2. Yearly marketing budget. Based on the budget, I try to find low-hanging opportunity for (SEO) or niche-specific small influencer for affiliate who has a top match with our product. By running the small campaign, once we get some profit capital, we go for reinvestment. It's mainly happened with new startups.
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Robert Ford
In order to create a good marketing strategy you need a clearly defined goal that is specific to your audience. You then need a detailed plan for how you are going to accomplish this goal including, defining your target audience and putting yourself in their shoes, creating content that resonates with them, creating a website or storefront with the information people want, testing which methods work best for you, and finally developing follow-up plans for continuous content production.
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