Have you considered localizing your saas?

Fabian Maume
5 replies
I'm curious to know if you have considered localizing our saas app and translating it to a different language. I partially localized QApop: - We still have the interface only in English - But we can provide data about non-English versions of Quora I have the feeling that everybody can speak English and localization a bit overkill. What do you think? PS: I'm hunting a tool to help with localization today Tolgee

Replies

Alex Leroy
I'm considering localizing how it could open new market but it would be also quite expensive.
Gaurav verma
We'll but after our current growth trajectory will start to go flat.
Sven Radavics
We will localize our app to a degree but first we'll localize some of our blog posts and landing pages to test how that improves traffic for SEO purposes from a target market or two.
Fabian Maume
@sven_radavics That is a good idea. Do you plan to test localize PPC campaign too?
Sven Radavics
@fabian_maume No, I'm avoiding PPC as much as I can. Only intend to use it for testing some theories.