How much time do you need to prepare a product hunt launch?

Fabian Maume
4 replies
I'm actually launching an action template for product hunt launches, which helps you prioritize which tasks to work one, and avoid spending too much time on your launch.

Replies

Nico Spijker
Depends a bit on the goal of your launch. If you aim to rank 1-3 on a busy day then time invested can quickly surpass 40 hours from my experience!
Richard Gao
I would say it depends on what your goal is. If you want top 5 and launch on a busy day, you'll want to spend a month or more doing prep. If you just want some traffic to your website, you don't need to prepare more than an hour. For me, I'm looking for a happy medium between the two. I want to end up on the front page but I'm not looking for any high position. For something like this, I would say you need a week or more of prep. At the end of the day, what I think matters more is not time you spent prepping, but the quality of the prep work. You might need more time if you don't have a large audience to build it up before launch, or you might need less if you already have a massive following. Hope this helps!