Growth Hacking Methods, Fails & Learnings
With our upcoming product launch, I am looking into some growth hacking methods. But the biggest realisation so far, is that growth hacking is super individual and specific to the product/service/industry. Most famous growth hacks from now big companies wouldn't work anymore today. So I was wondering, what kind of maybe unexpected growth hacks have you all discovered in your product launch journeys? Or what are your biggest growth hacking learnings? Sharing one of my learnings: In the early days of Uber in Switzerland, we invested in advertising for driver acquisition on the back of McDonalds receipts. We had identified that many drivers take breaks at McDonalds (prime locations, cheap food & a place to hang out during breaks). We experimented with fun ad copies and this was quite the game changer and helped us acquire a lot of drivers.