From Marketing Manager to Product Marketing Manager
Hi product enthusiasts! I've been working in marketing for the past 4 years and things are going well. However, I would like to get closer to product marketing at the company where I am now. It's a startup so there's plenty of opportunities once we'll grow more, but I'm wondering how I could potentially create my own role without losing the management part of my job. When I first got started, I was meddling into pricing strategy and taking the time talking with the designer and finding out a way to improve the UX/pushing new features of the product. I love those two aspects to be honest and I even started doing customer interviews for marketing purposes. I'm also becoming a rather technical person. My background is in SEO and I'm playing a lot with the technical side of things. Learning how to code is also in my professional todo and at the moment, I'm focusing on how to automate things with Python. I'm still new to this world and I'm wondering what type of learning or tasks I should focus on in order to 1. Do more tasks that I love & 2. Get experience in product marketing. Thanks, keep building y'all!