Do you send email digests to your customers?

Goutham
8 replies
Have you tried sending email digests about your SaaS product to customers? What were some of the observations?

Replies

Alexey Shashkov
Inspired product maker
Hey, Goutham! I did that. I'm going to do that again when I'll launch the product again.
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Goutham
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@shashcoffe How was it received by the customers, Alex? Did they see it regularly?
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Alexey Shashkov
Inspired product maker
@gouthamj Goutham, actually, I don’t know how it was received by the customers. I didn’t measure it. And yes, I did do a weekly newsletter.
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Bogomil Shopov - Bogo
Products. Security. Privacy. Ethics.
In the past yes. The use-case was that I was part of an educational platform and we were sending kind of a newsletter to all of our customers with latest news from the field and how they could use our products to solve eventual problems.
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Goutham
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@bogomep That's cool, Bogo. Could you share how the open rate of such emails were?
Bogomil Shopov - Bogo
Products. Security. Privacy. Ethics.
@gouthamj OR: ~50%, CTR ~26 - those were warm leads and existing customers. For cold leads we were around 2% CTR
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Manoj Ranaweera
SkilledUp Life, Deal Lite & Techcelerate
What's an email digest? I've only sent newsletters. Last one sent was to our volunteers on www.skilledup.life. Stats below: Sent Emails: 2630 (community now is 2,700) Click Rate (150) - 5.70% Open Rate (888) - 33.76% Unsubscribe Rate (10) - 0.38% Click To Open Rate - 16.89% We are using the same ESP for transactions and newsletters. This makes it operationally easy. But I think it's better to use two. When using one, I have the feeling that transaction emails would be affected if the user unsubscribed from the newsletter. I've not yet tested this out. Just a hunch at present.
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Goutham
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@manojranaweera Those are interesting stats, Manoj. Cool of you to share :)