Do you follow your gut as a founder?
I wonder how much you rely on your gut feeling. ... Emotional self-awareness is essential for good decision-making, and neuroscience backs this up. Learning how to use your gut feeling is a brilliant skill of the few who know. It works in all circumstances: raising money, finding the right investors, partnering with someone, negotiating an acquisition, hiring an employee... If you are unaware of what causes excitement or fear you’re condemned to be ruled by innate biases that were indispensable to your ancestors but leading to irrational decision-making today. For example, your amygdala activates the same way when seeing a snake or seeing a face of another race. (Even more so if you were not raised in a mixed environment.) Such confusion can lead to plenty of bad decisions.