Advertising on Reddit. Worth it?

Question

I've not really considered it before - I see reddit as a bit of a mine-field. It's got its own subculture, loads of rules, and you'll get sent straight to reddit-jail if you're self promoting.

But - I've been browsing, and I see tons of people asking the very question that our product solves. It almost seems too easy - here are potential customers, literally asking for what we sell.

What would you do? Throw a little bit of money at it, to test and learn?

(We're launching here tomorrow - https://www.producthunt.com/products/drink-oshun ) - so I'm going to decide very soon!

Brenna Donoghue · Accepted Answer

I would love to hear your results. We see such high quality traffic coming from Reddit, but I've always been reticent to advertise there wondering if we would see the same results.

Nik Hazell · Answer

@yukioyama that’s a great shout! At the moment I haven’t dared offer anything other than “impartial” advice, with multiple product recommendations that include ours!

Yuki · Answer

honestly, I've found decent success on reddit but got posts taken down pretty quickly like you said :/
What i helped at least keep some of my posts was create an insanely useful lead magnet (like a 20 page document packed full of value) and plug my product within that. Some mods still took it down, but a lot of times it got me a ton of views! (60k on one)

Yuki · Answer

@nik_hazell Yeah! Lead magnets are huge, and give people a reason to actually click your link. Kind of like a virtual sales person, that develops trust with a lead & invokes principle of reciprocity on your behalf!

Answer

I would try it out. it is the avenue not many people use, therefore mine be your goldmine

Answer

Reddit is a lucrative platform for advertising endeavours because to its large user base, which presents an unrivalled opportunity for brand exposure and visibility.

Answer

By participating in pertinent discussions, advertising on Reddit helps you build brand awareness and loyalty within specialised communities.

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Reddit's distinctive blend of user-generated content and authenticity makes it possible for marketers to engage with customers in a more meaningful and powerful way.

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While knowing the culture of the site and strategic planning are necessary for success with Reddit advertising, the potential return on investment makes it an investment worth making for companies looking to increase their online presence.

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Of course! With Reddit's varied communities, you can target your audience with precision and generate real engagement and conversions.

Nik Hazell · Answer

@elena_malneva yeah I think you're right. The less people are talking about it, the better the opportunity!

Nik Hazell · Answer

@brenna_donoghue Interesting - do you do anything to drive or "seed" that traffic - or is it just where your users tend to congregate?

Advertising on Reddit. Worth it?

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