All of us are spending a lot on marketing. Right? But what actually are you doing to track ROI?

Meghna Bagri
8 replies


Mr Ethar Alali
At the end of the day, marketing is part of your business and MUST cause an uptick in your sales to return anything. Even brand is ultimately about increasing your value. What you then get is a TOTAL investment return (operations and marketing) and if you've run the marketing yourself, you then have a control, from which you can then judge any future marketing spend. Simply A/B-test your own performance and spend against your marketing team's cost performance, noting the effect on your bottom line. If they outperform you, keep it. If not, ditch it. Ensure you only make decisions when you have around 1,000 samples. No more (that's just waste), no less (as you're less likely to get credible results).
Meghna Bagri
@ethar_alali Thanks for the insights. Agree that one should have a good data sample before making any changes in their strategy.
Jasper Ruijs
Hey Maghna, growth hacker here. Facebook has an excellent engine to create an overview of the funnels. The same can be said with Google Analytics. You only need to expand the tags and pixels, and everything can be tracked. But for the overview of different marketing channels and their ROI, I would use Google Spreadsheet. I can speak for the growth hacker community, but I would love to have a framework to manage ads across multiple platforms if I were a product marketing manager. In my opinion, Google, Facebook, or Twitter would never open their marketing platforms for third parties. But maybe you can combine their APIs. Suppose you want to do a better job of ROI. You need to identify every customer across multiple platforms. Because some people only buy after seeing multiple add at cross platforms. The problem is that most data companies try to avoid giving acces to this customer identification because they fear regulations.
Meghna Bagri
@jas801 Hey Jasper! For tracking the traffic from different channels, our system, ADOHM generates this small 2 line code that need to be placed in the website and it tracks down all the data. Also we have a dashboard that gives you the detailed report of all your sales and marketing activities. Agree with you that people only buy after seeing multiple ads across platforms, and this is challenging for marketers like us to identify whom to give credits. Our product ADOHM helps in measuring that through our inbuilt DMP.
Meghna Bagri
@jas801 You were saying about managing ads across multiple platforms, I missed one point here, we have done that already. Why don't you just check ADOHM. Thanks,
Ruslan Rayanov
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