What's the last acquisition method that worked for you (but you didn't expect it would)?

Question

Let me start first:

- Posting on a niche community forum (without an explicit mention of my product). People just clicked on my profile, checked my bio/product and signed up. So I've basically used curiosity, under-estimating the effort people would take to get curious and check out my profile.

What about you?

Aaron O'Leary · Accepted Answer

SMS services such as Community.com, the ease of signing up for users and the OR and CTR rates are incredible. Specifically good for a short form newsletter of sorts.

Bill Flitter · Answer

Resurrecting a non-response list using the following format.

--
Subject line: Hey [First Name], [emoji]

Body copy: [ ~9-word open-ended question]
--
Simple and effective - 50% open rate and over 400 replies.

- Bill
https://FixMyGrowth.com

Vita Benes · Answer

Posting on HN. In January, 1 link got 1600+ upvotes, generating 55k visits, this month, another link got 800+ upvotes and lead to 35k visits. It's like a lottery, but when it works, it works massively.

Eliana Cameira · Answer

Posting educational content ('How-to') on Youtube.

Paul Jones · Answer

freemium products

What's the last acquisition method that worked for you (but you didn't expect it would)?

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