What has your experience with launching a new product been like?

Laura Vasquez
3 replies


Debajit Sarkar
The product/service that was launched was related to Competitive Intelligence. The most important experience we gained was about Positioning. When launching a new product, trust is critical. One of our biggest tasks during the product launch was to establish trust in our market. It therefore became very important to identify any additional segments within our target audience and determine how the needs of those individual segments differ, and think about the various ways you can align your product’s position with those needs.
Debajit Sarkar
@laura_vasquez95 That's right. And Authenticity is key to trust. What is the brand's point of difference. Brands need to live by what they posit.