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What are some innovative launch activities you've done...
What are some innovative launch activities you've done that were successful (or not so successful)?
What were the challenges? How did you measure it?
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trying something new on Twitter
by building a following on Twitter first. The next step will be communicating with those followers via DMs. Our hypothesis: Open rates and engagement will be dramatically higher than email subscribers.
Aug 9, 2019
I am have been trying something similar on social media groups to increase the sign-up. And found much more success than email outreach.
Aug 9, 2019
that's an interesting approach. would you get marked as spam if you start messaging a few thousand people on Twitter? curious how you'll get around that.
Aug 12, 2019
I was trying to get some extra traffic to
- it's a platform to document your daily life with one photo a day. So for two months I took photos of me doing just mundane stuff dressed as... Darth Vader:
My final photo was posted on the day The Force Awakens premiered. So the timing was really good. The project went viral with ~12 million overall reach (according to
). I did some national tv appearances (news, morning shows), live radio, countless articles, dozens of newspapers, (one front page) and few magazines. It was fun. But I wouldn't call it successful. It brought a lot of brand awareness, but it did very little for the actual success of Tookapic.
Aug 10, 2019