BRAND24 is a social media monitoring & analytics tool to track and engage online conversations relevant to your business in real time.
Social Selling leads to my inbox, every day!Cons:
Phrases they monitor by default could be shared for customers
A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.Mateusz Kurleto has used this product for one year.
alerts about mentions, easy recognition of positive/negative responses, influencers' identification, mobile appsCons:
real-time update plan is quite pricey, would love to see FB groups' monitoring some day (probably, technically impossible right now)
Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.Matt Pliszka has used this product for one month.