BRAND24 is a social media monitoring & analytics tool to track and engage online conversations relevant to your business in real time.
alerts about mentions, easy recognition of positive/negative responses, influencers' identification, mobile appsCons:
real-time update plan is quite pricey, would love to see FB groups' monitoring some day (probably, technically impossible right now)
Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.Matt Pliszka has used this product for one month.
Social Selling leads to my inbox, every day!Cons:
Phrases they monitor by default could be shared for customers
A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.Mateusz Kurleto has used this product for one year.