- Jakub Rogalski made this productWe developed our own integration/bot (https://brand24.com/integrations...) last year and what I think makes it noteworthy for marketers is the fact that it enables social media monitoring within Slack. After you set up the integration, our tool streamlines all the online mentions of specific keywords into a chosen Slack channel, so if you want to keep track of mentions of your brand name or want to monitor your competitors, seems like it could be a nice addition to your stack.
Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.
A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.