Zofia Kowal

I recently saw a marketer with 10k+ followers launch and finish 6th with 348 upvotes. They followed a proper pre-launch and post-launch plan, did everything right, and still the outcome felt unpredictable.

Now I m launching @Curatora next week.

I m not a marketer. I have a little over 1k followers. Of course, asking for support helps. But I also keep hearing that a large part of the Product Hunt community shows up mainly for their own launch, then goes quiet until the next one.

That makes me wonder: how much of success here is strategy, and how much is timing and network effect?

Hey Product Hunt
I'm the indie developer behind Still, a private journaling app built around one simple idea:

Reflection shouldn t feel like a task you can fail at.

Today, I'm excited (and a bit nervous) to share a major update that rethinks how Still feels and flows.

AI is everywhere right now - from copilots and chat assistants to analytics, research, and planning tools. But beyond the hype, I m curious about what s truly useful in day-to-day product work.

From a PM or founder perspective:

• Where has AI genuinely saved you time?

• What tasks do you trust AI with - and what do you never delegate?

• Has AI changed how you write specs, manage roadmaps, or talk to users?

• What AI use cases sounded great in theory but failed in practice?

Personally, I see a lot of potential, but also a lot of noise. I believe that in the future, AI should help us much more. Create good roadmaps, convert product specs into concrete tasks, prioritise them, assign people, push for realisation, and much more.