Rica Martin-Lagman

The shift to video-first platforms has left a big gap in how brands actually listen, and you’re tackling it head on. Excited to see how this shapes the future of social listening and helps brands turn insights into smarter strategies. Congrats on the launch!

Good content for me is something that can get me hooked within the first 3-sec and really finish the video. For me making content that resonates not only to your audience but also yourself is also a good content. Plus points if the graphics are good too.

Totally get your point here. I've seen so many AI tools being closed down/discontinued after a year, such a waste of resources. With so many in the market today, companies should really think of what their competitive edge should be.

Totally agree. I couldn't even find a decent tool for a simple task of image converter one time without having to signup for a Premium. Thanks for the link, bookmarked it :)

Better late than never, I guess? I just hope they step up their game quickly, because they're quickly getting left behind too.

Definitely agree on TikTok for the mix of viral and genuinely useful content. I even find myself searching there more than on Google lately. Facebook still has value too, mainly through specific groups where I can get feedback and community-led insights. I've been exploring Threads lately too, it's more conversational than LinkedIn and less chaotic than Twitter.

I think I'm flexible about location too, but still nothing beats a proper work station at home/office. I don't mind having music playing in the background, the silence sometimes deafens me.

Probably not entirely. We should still have recruiters conduct the actual interviews and maybe utilize AI during onboarding.

I like looking at Google Reviews as it's the most accessible, then head to TikTok to see if anyone's posted about it. Reddit is a good platform too, you can get really honest reviews there.

The struggle to keep regenerating content for a unique output. I think sometimes AI gets too repetitive.

I feel like Instagram and Facebook are the basic social media channels any company should have. TikTok is nice to have too especially now that we're into short-form fast-paced videos.