Solving a long problem in B2B SaaS: Uncontrollable Churn
If you manage or sell to B2B customers, you know the feeling. You think everything is fine until something happens outside your product, and you hear about it too late. Signals outside of your 'bubble': A restructure hits, and they need to cut all costs. They get hit with a lawsuit. A company announces layoffs (your champion may find out after they are already gone) Social Media sentiment...
When I realized it's practically impossible to track 150 customers at the same time
Hello everyone, CRMs or even spreadsheets help us track our customers between them and us. If they pay the invoices, if they like the products, if they are happy with us etc. That's great and super useful. What is almost impossible to do, is to track those customers as companies in the market. Are they doing well? Did they get hit with a lawsuit? Did they fire half of their employees? Did they...
