If you manage or sell to B2B customers, you know the feeling.

You think everything is fine until something happens outside your product, and you hear about it too late.

Signals outside of your 'bubble':

Hello everyone, CRMs or even spreadsheets help us track our customers between them and us. If they pay the invoices, if they like the products, if they are happy with us etc. That's great and super useful.

What is almost impossible to do, is to track those customers as companies in the market. Are they doing well? Did they get hit with a lawsuit? Did they fire half of their employees? Did they raise new funds and are ready for expansion?

I noticed this question in one of my discussions and thought it would make sense to share my approach if I were to get in touch with more active users of this platform.

Here s how I would find them and connect with them (via X, LinkedIn or other channel) You can find them :

1. Check people who log in daily (Streaks).

2. Look at users who actively comment under discussions and launches.

3. Connect with active hunters.

4. You can try reaching out to the internal Product Hunt team.

5. Explore WA, Telegram, and Signal PH groups where people are active and reach out to them.

6. Check users who launch a few days before you they re likely to put effort into the platform too, so they still have that "launching vibe".