My journey in startups began 10 years ago, and I've launched 18 startups, most of which failed. Briefly on why they failed:
1. Contract Online my first startup in 2015, which was supposed to be an online service for remote signing of contracts for any transactions between individuals. A kind of analogue of a secure transaction. For this startup, I even managed to attract a business angel who invested $16,500.

Reason for failure: I had two lawyers on my team who discovered in the process that the legal framework at the time could not provide reliable grounds for protecting our users in remote transactions. The contracts would not have been considered legally signed.
2. Natural Products In 2015-2018, I became very passionate about healthy eating, but in the process, I discovered that products in all chain stores are full of chemicals, and stores with truly natural products are inaccessible to the majority. Hence, the idea emerged to create my own online platform where you could order natural products directly from farmers at affordable prices.

Reason for failure: For several years, I tried to launch this project, even trained as a baker of natural bread and tried to create my own farm, but in the process, I found that few people are willing to pay for truly natural products, even if these products were only 20-30% more expensive than market prices, and not 2-3 times more, as in premium stores. Hence, the market was so small that all my attempts were doomed.

Building a team or want to join a startup?

Founders, teams, and startups drop a comment if you're hiring.

We are building HustleAdvisor, a social network where entrepreneurs share practical lessons and can charge for access when it truly saves time or money. Here is how we got our first 1,600 people on the waitlist in a month.

The heavy lift came from TikTok. I posted short edits with punchy hooks and motivational music, sometimes using famous movie moments like The Wolf of Wall Street. A few were simple cuts I made, a few were paid edits. One clip took off to about 800k views and drove roughly 1,300 signups on its own. The format was always the same. one clear message, one line in the caption, and the link in bio. I used Promote a couple of times with tiny budgets, but the viral edit did most of the work.

The rest came from communities. On Indie Hackers and Reddit, especially the Whop and Skool subreddits, I replied to people who felt ignored. I acknowledged the problem, shared what we were building, and invited them to join if they wanted a place that values maker style posts. No spam, just direct and specific replies.

The landing page has one screen and one action. email only with a short promise of value. After sign up, a short survey asked about pains and topics. Those answers shaped the next videos and the first posts creators want to write.

Last week, I reposted here some open roles at @v0 by Vercel. I just found three more opportunities no affiliation:

• Sales Engineer

  • Full-time

  • Hybrid US (NYC or SF)

  • Learn more and apply here

• Content Marketer

  • Full-time

  • Remote US

  • Learn more and apply here

• BizOps & Strategy

  • Full-time

  • San Francisco, CA

  • Learn more and apply here

More open roles in this thread.

I recently launched my first wellness app, Momentia, a mindful journaling app designed to help people check in with their moods quickly. It s been a rewarding (and humbling) experience, and I wanted to share a few lessons that might help other makers in this space:

1. Simplicity wins. People don t want a complicated system when it comes to journaling or mental wellness. Small, consistent actions matter more. I discovered this both in my own wellness journey and from early test users.

2. Community > marketing spend. The most valuable traction so far has come from engaging with communities like this one, not ads.

3. Your own habits matter. I ve found myself becoming the best test user using the app daily gave me insights I d never get from wireframes or specs.

4. Feedback is gold. Early testers and even casual users often highlight things I would ve missed as a builder. Just the other day, an early adopter gave me unsolicited feedback in a casual conversation and it turned out to be incredibly valuable.

Launching something in the wellness space has reminded me how important it is to keep things human and approachable. Momentia started as an idea to help me, and I can only hope it helps others, too.

I don't know what it is, but I feel like everyone was fed up with these courses a year ago (I have to admit that I was also thinking about creating one, but at this time, everyone was profiled as a "marketing guru").

When I thought it was over... ONE BIG SURPRISE... it is not, and some guys on X (called App Mafia) dropped one worth $997.

I wrote last week about how we re building Ting on two axes: one to get attention, the other to build the product.

On attention, we re doing pretty well in 3-weeks:

• 1k on the waitlist.

• 200 people have joined meetings booked by Ting already.

• 375 invites sent out so far...

Hi, i'm kofi and i'm new to product hunt. i just started my new saas and hoping to launch soon with good feedback. I'm interested in educational technology collaborations. im currently building an AI powered platform that can help neurodivergent learners achieve the best out of their learning in school through progress tracking. Feels good to be here ....

I ve seen founders spend weeks (sometimes months) polishing logos, color palettes, and taglines before they ve written a single line of code or spoken to a customer.

On the other hand, I ve also seen startups whose brand presence got them credibility, early press, and investor meetings even before launch.

On Twitter, I ve come across founders whose business was acquired at 18, which means they had to start even earlier. In some cases, it was at 16.

I ve also read about 14-year-olds building their first startup, and in some instances, even 10-year-olds. (At that point, I started to wonder whether it was truly the child s initiative or if the parent was creating the image of a successful founder at the child s expense.)

I was browsing Product Hunt the other day.

So many launches. Cool designs. Polished ideas. But something felt off.

I think it comes down to this:

Are we building for impact, or just building fast?

As someone who's spent a lot of time in both content creation tools and educational content, this is a question I get asked all the time.

It's one of those questions that's neither simple nor complicated.

The trickiest part is that "good" doesn't have a universal answer. "Good" is super subjective. What one person thinks is great, another might find too basic, too difficult, or just plain boring. And honestly, people's judgment about content gets swayed by all sorts of things their environment, social circles, even current trends.

Good news: Srihan.ai is growing fast we ve crossed 48 customers and are closing in on $1000 MRR, soon.

I m heading into 5th grade next week!

In a time when big corporations are overpaying for their job offers just to steal the best talent from another big company, and in an era where everyone can build their own startup, there will always be room for people who prefer to join a team and work on something (in the future) big.

How would you find these promising talents?

Hey guys I'm a coder, developer and a marketing manager of my product Docmate. I'm a bit confused as it's still in it's beta phase. So, anyone can suggest me that is it a suitable option to launch it here on Product hunt? Also i still don't have a website yet so how's that possible to launch it.

Looking to all the possible suggestions

There are two types of people (more or less):

1/ The ultra-planners. hey schedule everything down to the minute, know who they re meeting three months from now, and already have their 2027 summer vacation mapped out.

Personally, I believe (and still stand by it) that there are no shortcuts to success, only well-thought-out and applied tactics.

What marketing tactics for a successful product hunt launch have worked for you or grabbed your attention immediately?

Hi hi! I'm Mirabelle, a creative growth strategist and motion designer based in Scotland. Don't be surprised when I say that I also develop front-end web apps.

I'm the founder of Grohwie, a design startup that offers design services to purpose driven ventures, we run an international design fellowship for creative devs and product design teams. And we're building a gamified design software. At the heart of everything I do is to study customer patterns, and create growth strategies and motion designs tailored to their behaviors. I love stories, building for social impact and helping startups with their demo and launch videos as well.

Working and being productive aren t the same thing.

We often sit in front of the laptop for hours, but between context switching, notifications, and tiny distractions.... we barely get real work done.