Mirabelle Morah

My journey in startups began 10 years ago, and I've launched 18 startups, most of which failed. Briefly on why they failed:
1. Contract Online my first startup in 2015, which was supposed to be an online service for remote signing of contracts for any transactions between individuals. A kind of analogue of a secure transaction. For this startup, I even managed to attract a business angel who invested $16,500.

Reason for failure: I had two lawyers on my team who discovered in the process that the legal framework at the time could not provide reliable grounds for protecting our users in remote transactions. The contracts would not have been considered legally signed.
2. Natural Products In 2015-2018, I became very passionate about healthy eating, but in the process, I discovered that products in all chain stores are full of chemicals, and stores with truly natural products are inaccessible to the majority. Hence, the idea emerged to create my own online platform where you could order natural products directly from farmers at affordable prices.

Reason for failure: For several years, I tried to launch this project, even trained as a baker of natural bread and tried to create my own farm, but in the process, I found that few people are willing to pay for truly natural products, even if these products were only 20-30% more expensive than market prices, and not 2-3 times more, as in premium stores. Hence, the market was so small that all my attempts were doomed.

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We are building HustleAdvisor, a social network where entrepreneurs share practical lessons and can charge for access when it truly saves time or money. Here is how we got our first 1,600 people on the waitlist in a month.

The heavy lift came from TikTok. I posted short edits with punchy hooks and motivational music, sometimes using famous movie moments like The Wolf of Wall Street. A few were simple cuts I made, a few were paid edits. One clip took off to about 800k views and drove roughly 1,300 signups on its own. The format was always the same. one clear message, one line in the caption, and the link in bio. I used Promote a couple of times with tiny budgets, but the viral edit did most of the work.

The rest came from communities. On Indie Hackers and Reddit, especially the Whop and Skool subreddits, I replied to people who felt ignored. I acknowledged the problem, shared what we were building, and invited them to join if they wanted a place that values maker style posts. No spam, just direct and specific replies.

The landing page has one screen and one action. email only with a short promise of value. After sign up, a short survey asked about pains and topics. Those answers shaped the next videos and the first posts creators want to write.