Michelle Dailey

Most sleep technology tracks your sleep. Cool, but what if you need help falling asleep in the first place?

We're building for the period when you're still awake. Think of it like an off-ramp for your busy mind.

After being on Product Hunt for almost 4 years, I ve realised one thing.

The vast majority of people launch their product once, and that s it.

It gives me a slight feeling that the product might stop existing a few months later.

On the other hand, makers who repeatedly launch major updates give me the impression that they re serious about their product s direction.
I d probably feel much more comfortable paying for a lifetime deal from them because the product is likely to still be around months from now.

The answer depends on what you want to achieve.

• If you want to stay top of mind for a constantly growing audience and increase visibility, post every day.

• If you want to amplify your launch, focus on the period before, during, and after the launch.

  Before the launch, I would start with enough time in advance, around one month before, and I would personally post approximately (at least) twice a week.

• But I think that in general, if you want to be visible within the forums, twice a week is bearable.