I realised how important videos are in search results.
This and the previous week, we reached out to many creators for custom videos on various topics that include the client's product. (I gained some overview about prices for such a video and need to say that if things go well, it can be a good investment in the long term).
Many brands have their long-standing mascots (McDonald's, Mr Clean, Michelin), etc. But with the development of AI, physical forms are moving online, and AI avatars look promising in this.
On one hand, it feels less human (authentic), on the other hand, AI influencers are a "cheaper" solution.
Yesterday, @pamela_arienti mentioned that her Product Hunt launch ended up somewhere in the middle, and one of the main lessons for her is that the connections gained on the platform are much more important than the placement.
I ve been working on something called Twome it s a new way to connect with creators.
Here s how it works: you scroll through videos like usual, and when you find a creator you really like, you can just tap the AI video call button and start a face-to-face chat instantly.
Each creator builds their own AI version, so when you call, it s a one-on-one video conversation that actually feels personal. The AI remembers you, too so the next time you chat, it ll pick up right where you left off. Whether you re in the mood to talk, vent, or just need a friendly face when you re feeling lonely, Twome s there for that.
Most people think users choose products based on features or price. In reality, support decides who stays.
A cheaper tool becomes expensive fast when every issue turns into a ticket nightmare. Meanwhile, teams keep paying more for products that solve problems and support them when it matters.
Support is not a cost. It is part of the product experience. Fast replies build trust. Clear answers reduce churn. Companies that treat support as a growth lever win.
Most people think users choose products based on features or price. In reality, support decides who stays.
A cheaper tool becomes expensive fast when every issue turns into a ticket nightmare. Meanwhile, teams keep paying more for products that solve problems and support them when it matters.
Support is not a cost. It is part of the product experience. Fast replies build trust. Clear answers reduce churn. Companies that treat support as a growth lever win.
Today, I read 2 messages that are contradictory in nature, and it seems like one branch is rebelling against the other.
Meta and other big tech companies are replacing human workers with AI.
Heineken, Aerie, Polaroid, and even Cadbury are riding the anti-AI wave, mocking Big Tech and positioning human-made creativity as the ultimate authenticity flex.
How do you think that these pro and anti streams can affect the evolution of AI and our perception of its use?
We keep seeing things like AI and LLM. But I'm happy about technology products that go beyond the occasional. For example, today I read that Aura is introducing a $499 e-ink digital photo frame that allows you to work without a cable.
I was also happy with the @Flowtica Scribepen from @zaczuo .
I don't know about you, but I feel like I've been working non-stop for years now, and I don't know how I'm able to do it. And it's often because I include activities in my daily life that make my work more enjoyable or break up the monotony.
For example:
I exercise every day (and listen to video casts about tech, business, and marketing in the background)