Kate Sleeman

Over the last few months, I've been building salary calculators and researching compensation data across different industries.

One thing surprised me.

People often say they want "more salary transparency," but in practice, raw salary numbers rarely answer the questions people actually have.

The B2B conversion landscape in 2026 looks very different from what it did three years ago.

Here is what the data says.

The conversion hierarchy (2026)

Review sites (G2, Capterra): 12-18% SQL-to-close rate. Buyers arrive already comparing vendors.

How do you know if your app launch is going well or if it is bad? I mean, obviously, if you have zero downloads, I would assume bad, but also, is it? I know there are a bajillion apps in the app store so how are people going to find yours?

I launched my app 7 days ago, and in true founder fashion, I am super impatient, looking every single day at how many downloads, how many paid downloads, etc. So far in 7 days, I have 10 downloads. So here I am thinking, is it a flop?

Where are you all advertising? Thank you for any advice in advance. Jennifer