Jennifer McPherson

Jennifer McPherson

Founder building tools for founders

About

Hi, I’m Jennifer McPherson, a serial entrepreneur, AI builder, and founder who loves solving real business problems. After spending more than 25 years helping AEC and government contracting firms win work, I became obsessed with a simple question: What if AI could eliminate the repetitive work that keeps great companies from growing?

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking

Maker History

  • Founder's Climb
    Founder's ClimbThe journal that shows founders how far they've climbed
    Jul 2026
  • 🎉
    Joined Product HuntJuly 17th, 2026

Forums

How do you know if your launch is "good" or you are way off? And where do you advertise?

How do you know if your app launch is going well or if it is bad? I mean, obviously, if you have zero downloads, I would assume bad, but also, is it? I know there are a bajillion apps in the app store so how are people going to find yours?

I launched my app 7 days ago, and in true founder fashion, I am super impatient, looking every single day at how many downloads, how many paid downloads, etc. So far in 7 days, I have 10 downloads. So here I am thinking, is it a flop?

Where are you all advertising? Thank you for any advice in advance. Jennifer

murmur is Apple's App of the Day in the US today!

Wow, still a bit surreal to see it on the Today tab.

Quick recap for anyone who missed the launch (it hit #7 here that day): murmur is a flight simulator for phone calls I built solo: you rehearse the calls you keep putting off - a job interview, calling the doctor, telling your mom you're changing the major - with an AI that talks back and pushes you a bit, and then provides feedback.
There is a lot of stuff going on behind the curtains to make it as smooth as it is: hundreds of AI evals and simulated conversations, end-to-end testing, that kind of stuff.

Late in life starter, founder x3, here to meet fellow builders

Hi Everyone, I am Jennifer, a late-in-life founder.

I didn't start my first company until I was 48. Had no idea what I was getting into! What I didn't expect was that I would fall completely, ridiculously in love with entrepreneurship. The building, the problem-solving, the "oh no what did I just sign up for" moments.

Fast forward to today: I'm 56, and I now run 3 companies.

I just discovered this community, I love it! I've been lurking and commenting on a few things here and there the past few weeks. .

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