With over 60% of searches ending without a click, search performance reporting needs to account for what users see directly in search results.
Think about someone researching CRM software. They might ask ChatGPT for vendor recommendations, compare pricing, and evaluate features before visiting a single website. The brands appearing throughout those conversations have an opportunity to influence the buyer's shortlist.
For every 1,000 Google searches, only 276 clicks reach the open web.
As AI Overviews, knowledge panels, and other search features answer more questions directly, brands have more opportunities to be discovered without users visiting their websites.
