I posted a random thread on X about the cost of living in the Netherlands. Nothing about what we're building. Just genuine thoughts about life in the Netherlands.

It hit 1M+ impressions. And here's the weird part we got a ton of signups and paid users for Starnus from it. Without ever mentioning the product.

Meanwhile, my "here's what Starnus does" posts? Way less engagement.

This genuinely messed with my head. I'm sharing the actual X post below

We re usually very good at creating to-do lists for work.
But what about everything outside of work?

I ve started turning my personal habits into a checklist to build discipline and make these habits non-negotiable over time.

Here s mine:

First of all, I want to thank you for voting for us in yesterday's launch - you still can, the week is not over. HERE

Second thing, I summarised some things that I realised, reflected on, and maybe should have known sooner:

Hi Noodlers!

Big week . Here's what happened!

Your Halo is here

We shipped it. Halo is your AI assistant, embedded directly on your website. Customers ask questions. Halo answers. They book appointments. Halo handles it. One script tag, 5 minutes, done.

Hey everyone,

I've built my product around traditional SaaS pricing (monthly tiers), but I m starting to wonder if that model is getting outdated, especially with more AI-powered and compute-heavy tools entering the market.
That shift requires real architectural changes, instrumentation, metering, billing logic, and UI changes, not just pricing tweaks. It s something I m starting to seriously think about for my own product.

In particular, AI usage has real COGs (every prompt costs money), and I m seeing more platforms experimenting with usage-based models, or hybrids like SaaS base + usage + overage.

For those of you building AI or compute-intensive tools:

I came to exactly the same conclusion that real startup ideas often come from simple and boring problems. From my own experience: I spent three years on a startup that was supposed to revolutionize online education, but in the end it had 0 users. Now I ve just started solving a simple problem for home appliance repair technicians and immediately got my first paying users on a very rough MVP.

Yesterday, I had an unpleasant experience. For a few minutes, I lost my LinkedIn community of several thousand people (TL;DR: I was falsely accused of using suspicious software).

Fortunately, I got my account back but it was a strong reminder that we don t own platforms, nor our profiles on them.