Hugo Pochet

We're at a point in our startup where we need to do cold emails. The problem is, who, who do I send it to? How do I find these people? I want to be quite specific. Yesterday we sat down for hours researching a law firm, figuring out what they do and who to contact that would be most appropriate. We then wrote the email. Had it reviewed again tomorrow, made another edit and then finally sent it.

I've heard YC talks and one of them mentioned only 2% of companies actually willing to work with a startup. I want to get at this number to make it effective.

Currently we are running google ads and started with reddit too. There are reddit communities that would exactly make sense to interact with but building Karma is a full time job. Ads it is there.

I need to post more in Slack and Discord communities. They allow promotion is certain threads. Make it very easy for us to be relevant and respectful.

I'm currently building a tiny tool to reduce churn for SaaS products using Stripe, something super simple:

But before I go too far, I m genuinely curious...

How do YOU handle cancellations right now?

• Do you ask why they leave to improve your product?

• Do you offer a discount? A pause?

• Or just let them go?

I remember reading an essay by @rrhoover about how he moved from his native Oregon to San Francisco after university studies, where doors full of networking opportunities opened up for him.

I saw the same thing in my country after graduation. About 80% of my classmates went to the capital, where there are the most opportunities in marketing and tech. (Or they went abroad.)