Clay

AI Personalized Outbound at Scale

4.8•40 reviews•

1.4K followers

AI Personalized Outbound at Scale

4.8•40 reviews•

1.4K followers

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AI sales tools

Prospect 31M Companies & 770M People from LinkedIn in Clay. Then, enrich, research, and act on live people and company data sets to get those positive responses you've always wanted from your dream customers. Cut your manual work, reduce reliance on Upwork, and keep engineering time focused on your beautiful product. Get started today, for free.

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Clay Launches

Clay 2.0Data-driven AI prospecting, enrichment & personalization

Launched on August 15th, 2023

ClayCreate spreadsheets that fill themselves, without code

Launched on February 8th, 2022

4.8

Based on 40 reviews

Review Clay?

Reviewers see Clay as a powerful, flexible prospecting and enrichment tool that pulls together multiple data sources, automates manual research, and helps teams run highly personalized outreach with far less effort. Many say it saves hours, scales lean teams, and supports creative workflows beyond standard sales prospecting. The main caveat is complexity: several users say it can feel intimidating at first, and one founder reviewer notes the interface, exports, and credit visibility could be clearer. Even so, sentiment is strongly positive once people learn it.

+37

Summarized with AI

Pros

data enrichment (14)

prospecting (13)

time-saving (8)

lead generation (6)

AI-powered features (5)

multiple data sources (5)

automation (4)

sales productivity (4)

support team (4)

user-friendly interface (3)

Cons

learning curve (6)

Pros

Cons

Reviews

All Reviews

Most Informative

•5 reviews

What's great

data enrichment (14)prospecting (13)multiple data sources (5)

Clay is very good once you get past the initial learning curve.

The enrichment quality is strong, and the waterfall approach is probably the biggest advantage. Being able to check multiple providers instead of relying on one source gives you much better coverage and makes Clay useful for more serious GTM workflows.

It also gives you a lot of flexibility to test different prospecting and enrichment ideas without rebuilding the whole process elsewhere.

What needs improvement

learning curve (6)

The UI can feel complicated, especially when you're starting out. There are a lot of moving parts, and it takes some time before the workflow feels intuitive.

CSV exports could also be much better. We often end up exporting unnecessary columns and supporting data because there isn't enough control over what goes into the final file.

I'd also like clearer visibility into credit usage before running larger workflows. With multiple enrichments and waterfalls, costs can add up quickly if the setup isn't carefully planned.

Very capable product overall. The main opportunity is making that capability feel simpler and more controlled.

vs Alternatives

Apollo.io

The obvious alternatives are Apollo, spreadsheets, individual enrichment tools, and custom automations.

Those can be easier for simple workflows, but once you need multiple data sources, qualification logic, and research in one process, Clay becomes much more practical.

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1 view11h ago

•1 review

So... you wanna know about Clay do ya? Let's put it this way, you will still use some of your other tools, but you will only use Clay when it comes to piecing things together, enriching further, and getting what you need done. Pros: It will do literally whatever you want it to, and if it doesn't now, ask the team to help you do it(cause they literally let you zoom them if you need something) or they will create that feature for you. Pricing is good for what you do, just be careful and run manually vs automatically. This is excel in God Mode. You won't understand what I mean until you use it. It will blow your mind. Cons: I wish you could buy more credits vs upgrade, but I know this is already on their features roadmap, so this one doesn't really count. You will pull your hair out, because you didn't get this tool sooner. It gives you SO MUCH time back. TL;DR - This tool will change the game for you, like it has for us. To put into perspective just 1 KPI, our reply rated more than doubled just by plugging our leads into Clay. Oh, and our open rates on COLD is currently ~70%. This tool will change the game for you.

What's great

time-saving (8)data enrichment (14)lead generation (6)support team (4)

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28 views3yr ago

•1 review

Last week my agency set a record for # of meetings booked in a single week, and I give the credit to Clay! Now that we're using Clay, our cold calls are so insanely personalized people are beyond impressed when they hear us; and due to the amount of info we know about them, they have far more trust that what we're offering is relevant. A prospect recently said "What do you work for the CIA?" because a rep knew so much about them and their company. The results we're seeing, targeting the same accounts and same personas, but just incorporating more clay enrichment/ AI research into our script is proving to be incredible. I would not be doing this without Clay.

What's great

AI-powered features (5)data enrichment (14)lead generation (6)prospecting (13)

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126 views3yr ago

Clay

That's so great to hear that Luke! That's our goal is to give you the most flexible tool with the most data so you can impress people that you reach out to.

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3yr ago

Clay

go go go luke!

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3yr ago

•5 reviews

What's great

data enrichment (14)prospecting (13)multiple data sources (5)

Clay is very good once you get past the initial learning curve.

It also gives you a lot of flexibility to test different prospecting and enrichment ideas without rebuilding the whole process elsewhere.

What needs improvement

learning curve (6)

The UI can feel complicated, especially when you're starting out. There are a lot of moving parts, and it takes some time before the workflow feels intuitive.

CSV exports could also be much better. We often end up exporting unnecessary columns and supporting data because there isn't enough control over what goes into the final file.

I'd also like clearer visibility into credit usage before running larger workflows. With multiple enrichments and waterfalls, costs can add up quickly if the setup isn't carefully planned.

Very capable product overall. The main opportunity is making that capability feel simpler and more controlled.

vs Alternatives

Apollo.io

The obvious alternatives are Apollo, spreadsheets, individual enrichment tools, and custom automations.

Those can be easier for simple workflows, but once you need multiple data sources, qualification logic, and research in one process, Clay becomes much more practical.

Report

1 view11h ago

•1 review

What's great

time-saving (8)data enrichment (14)lead generation (6)support team (4)

Report

28 views3yr ago

•1 review

What's great

AI-powered features (5)data enrichment (14)lead generation (6)prospecting (13)

Report

126 views3yr ago

Clay

That's so great to hear that Luke! That's our goal is to give you the most flexible tool with the most data so you can impress people that you reach out to.

Report

3yr ago

Clay

go go go luke!

Report

3yr ago