Attention on the internet has fundamentally changed.
People don t browse websites the way they used to. Today, users expect immediate answers. If they don t get what they re looking for in seconds, they leave.
A clear example of this shift is how platforms like TikTok normalized consuming content at 2 speed. Our brains are getting used to faster information, less friction, and zero patience for digging through menus, FAQs, or long pages.
