Faisal Ahmed Rony

Most product teams track acquisition, activation, retention. The usual funnel. We track all of that at Murror too.

But there's one metric we started paying attention to that changed how we think about growth entirely: how often users talk about themselves differently after using the product.

Building a community these days is no longer just about setting up a social media profile or starting a private group on Slack or Discord.

Companies need to differentiate themselves, gain a competitive advantage, and build relationships with clients/users on a more personal level.

I have been thinking about this a lot lately: why do so many AI products feel interchangeable?

You open one, you open another. Different logo, different color scheme, same experience. A text box. A chat interface. Some version of "ask me anything." The wrapper changes but the feeling does not.