Edward Michaelson

Edward Michaelson

I ❤️ services businesses
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Forums

Hunters who are visible and active on Product Hunt – Short List

I usually get a few messages from makers during the week asking if I could hunt them.

Short answer: I don't currently hunt (but maybe in the future)

Most founders waste weeks learning ads or burn cash hiring marketers.

Early-stage teams need growth, but setting up Meta, Google, or TikTok Ads is time-consuming and complex.

  • No bandwidth

  • No in-house expertise

  • No time to test and optimize

That s why we built Nyra AI your AI growth copilot.

Auto-generates ad copy & creatives

Nika

8mo ago

What kind of lead magnets worked well for increasing the subscriber count of your newsletter?

In the second half of the year, I wanted to use some kind of lead magnet that I sent to people in exchange for their email address.

My questions are for observing purposes:

Nika

8mo ago

How do you reduce churn rate? (Your best practices)

I assume I'm not the only one dealing with this problem, so I'll seek advice from those more experienced and perhaps those who have a proven track record.

Whenever a user reaches the payment gateway, they often suddenly leave, either by uninstalling the app or closing the page.

Building a Newsletter in public: Here’s What We’ve Learned

We ve been building Idea TBD in public - a weekly drop where we share raw product ideas, highlight early-stage tools, and experiment with building a community around curiosity and creativity.

It s scrappy. It s messy. It s ours.

Here s what we ve learned so far

Substack Traction

Nika

8mo ago

Do VCs or investors investigate what projects they invest money in? (Related to the latest faux pas)

Most startups that VCs invest in do not survive or succeed as originally planned.

According to statistics, only 1  2 out of 10 VC-backed startups end up as a major success or unicorn.

Hanafi

8mo ago

What's your wildest 'things that don't scale' move that actually worked?

Not looking for the usual "DM people on LinkedIn" or "personalized cold emails"

I want the weird stuff you tried that had insane results.

I'll start: We sent 50 pizzas with custom packaging to super specific people in our target persona.

Result: 95% called us back and hopped on a call.

Nika

8mo ago

Remote workers, how do you stay productive while being isolated?

The biggest boom in remote work was during the COVID pandemic, but corporations have started to call employees back into their offices, either because of prepaid office space or better control over employees' work.

Some have stuck with the remote model until now, e.g. Spotify.

Lina

8mo ago

What’s your most underrated delegation trick?

Not looking for the obvious 'use a VA' or hire freelancers.

What s one thing you do that makes delegation actually work for you as a founder?

Could be:

A way you brief people

Zoe Zhao

8mo ago

Why does SEO get all the attention, while paid ad intelligence gets overlooked?

I ve noticed that in most growth discussions, people tend to focus heavily on SEO optimizing blogs, backlinks, keywords, etc.

But very few talk about paid traffic strategies, especially analyzing competitors ad placements, creatives, and media buying patterns.

Parth Ahir

8mo ago

What’s something non-technical that improved your product more than code?

For us, it was rewriting our onboarding copy.

We spent weeks building features, fixing bugs, tweaking flows but people still dropped off after signing up.

Then one night, I rewrote the first three screens to sound more human. Less Welcome to [App]! and more:

Let s help you stop stressing about what to wear.

Sean Hwang

8mo ago

Advice on how to get threads approved more on Product Hunt?

I always aim to raise topics and questions relevant to startups/products and my personal endeavors that others might relate to.

The threads usually start with an intro to the topic, my experience, and, lastly, ask others to share their experiences. I try to structure these parts into clear, error-free sections so that they are easy to read. I have never used AI, for what it's worth.

Nika

8mo ago

What would you do to land your dream job? [your procedure or advice]

Getting a job is becoming increasingly difficult many applicants (high competition), automation and the replacement of tasks with artificial intelligence...

Now it's a miracle if someone opens your email.

Launching a productized service soon! Please roast me!

Hey guys!

I'm gearing up to launch RoastMySaaSPitchDeck on Producthunt soon. Super pumped!

What's the biggest problem you face when A/B testing your funnel?

A/B testing is supposed to systematically isolate winning and losing acquisition funnel content.

My biggest struggle, by FAR, is understanding why people bounce from my landing page after clicking through my ad.

Nika

8mo ago

Do you teach your kids to be "entrepreneurial"? + Possible examples how to start

Before I start, let me start: without a doubt, children should be children and enjoy their childhood.

However, many makers here already have families, and the role of founders also affects how their children perceive them (they probably see their parents as role models).

Ruxandra Mazilu

8mo ago

Founders, makers, product passionates - what's one win you've had this week?

Heey everyone,

For me, keeping track of the wins is a priority in general, but now as Lifetoon grows, I prioritize this even more - I don't want to let important moments slide. For a startup (and especially one that's at an MVP level), every step is worth celebrating.

DG

8mo ago

Indie Hackers & Techies: How are you building your marketing skills prepping for a launch?

Early on, marketing is just as important as building the product, especially if you want a successful launch.

Some say the fit in Product-Market Fit is really about marketing. I tend to agree.
For me, when I founded my first company, I was more comfortable writing code than copywriting. When I started trying to sell the first product I developed, I realised just how much I didn t know about Go-To-Market (GTM) and marketing.
I ve tried everything from cold outreach to reading all the books I could find. After my second company failed, I actually went back to being an operator and only took "business" roles to try and learn as much as possible from doing.

So, if you don t have an MBA or business background, how are you tackling this side of things?

Are you talking to mentors, reading books, taking online courses, using LLMs, or something else entirely?

Nika

8mo ago

What do you do for your business and brand to make your communication sound more human?

Yesterday, I read that in addition to Klarna, the CEO of Zoom is already using his AI avatar on quarterly calls.

Understandably, these AI gadgets are quite trendy (and make life easier, save time and money)...

Testing monetization in MVP - is Buy Me a Coffee a good idea?

Heey everyone,

I'm part of the team that's building Lifetoon, an AI-native platform for episodic visual storytelling in its MVP stage.