Zoe Zhao

Zoe Zhao

AdFox (formerly GoodsFox)AdFox (formerly GoodsFox)
SaaS Marketing Director
#8563985102 followers70 following
✨ 3 day streak
#3,367Last month
7 KP
#2,087Last year
627 KP
#9,677All time
631 KP
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+5 stacked products

About

Hi there! I’m the Marketing Director at AdFox, a global website ad intelligence platform that helps brands uncover competitor strategies and discover growth opportunities. With a background in SaaS marketing, I focus on user acquisition, growth strategy, SEO/SEM, and global partnerships. I’m especially passionate about understanding what truly resonates with users — and turning those insights into meaningful growth. Always down to connect, share ideas, and geek out about marketing, AI tools, or user psychology. 🚀

Badges

Gemologist
Gemologist
Top 5 Launch
Top 5 Launch
Tastemaker
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Tastemaker 5
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Maker History

Forums

CY•

2mo ago

What makes you click into a Product Hunt launch?

There are so many launches on Product Hunt every day. How do you decide which ones are worth clicking into?

What s your #1 filter or shortcut?

Nika•

2mo ago

How do you decide what features should be free and what should be paid?

Let me start from the creator s perspective:
I personally don t have a product (apart from hiring people for creative work or offering personal consultations).

But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).

Nika•

9mo ago

How do you approach email marketing when you want to sell products?

According to Neil Patel's data about influencer marketing, newsletter/email is the most effective channel when it comes to ROI (attached infographics; source)

But not so many influencers own newsletters; in most cases, only social media channels.

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