Are businesses measuring the wrong lead metric?

Most teams don’t have a lead generation problem.

They have a lead quality problem.

Leads come from ads, website forms, LinkedIn, referrals, cold email, and CRMs.

But after they arrive, teams often don’t know:

- which leads are worth calling first,
- which hot leads are being followed up on time,
- which sources create actual pipeline,
- and which campaigns generate revenue instead of just volume.

Curious: How do you currently separate real buyers from junk leads?