I posted a random thread on X about the cost of living in the Netherlands. Nothing about what we're building. Just genuine thoughts about life in the Netherlands.

It hit 1M+ impressions. And here's the weird part we got a ton of signups and paid users for Starnus from it. Without ever mentioning the product.

Meanwhile, my "here's what Starnus does" posts? Way less engagement.

This genuinely messed with my head. I'm sharing the actual X post below

At the beginning of the year, 2 co-founders reached out to me because they wanted to scale their personal LinkedIn profiles. The reason: In a few months, they re planning to raise funding and believe their personal brand could help.

A few days ago, another founder contacted me with a similar intention, although he s not planning to raise funding. For him, LinkedIn has become the platform that generates the most leads. He doesn t particularly enjoy the network itself, but he still wants to keep building it.

I've always been a B2C founder. I've built an app to 100k+ MAU and sold it to a major company. I'm now building a tool called Modu.io to help businesses collect user feedback, taking directly from my own struggles (I got so frustrated with existing tools that I ended up using a single Google form).

I'm not particularly suffering the switch on the building side, I'm actually enjoying it since I'm more interested in using this tool myself, than I was with the B2C one. What I'm finding myself (sort of) uncomfortable at is the distribution/marketing side. I've launched on a bunch of ProductHunt like websites, ended up first on Uneed yesterday (didn't get much traffic-wise honestly), and bought a couple features on some of them as they were relatively cheap.

This post is actually inspired by a tweet from @sandradjajic + an update here on PH from @chrismessina.

A few days ago I saw this:

I m pretty sure most founders grow mainly on Twitter. Or LinkedIn.

But I ve realised it really depends on what kind of product you ve built.

If you re a fashion-focused founder, you probably grew up on Instagram or Pinterest.