Colllab

When you're a first-time founder/maker, and you're the only person using your own product, you probably overlook important things. That's why you need to test the product with as many people as possible.

The problem is that time is limited. You have to decide not only how many people will test it, but also who those people should be.

In the month that I've been here, I've been noticing a pattern in a lot of launches - strong demos, polished UI, clear outputs of "what it does."

But when I ask myself "What problem does this solve?" I sometimes have to dig for the answer. (I come by that thinking honestly - I've spent 33 years building and fixing businesses, so this is the lens I can't turn off.)