For the first year of building Murror, DAU was the number we checked every morning. It was the first thing on our dashboard, the first metric in every team meeting, and the number we used to judge whether a feature was working.
Then one day we noticed something strange: our DAU was climbing, but our NPS was dropping. People were opening the app more often, but they were less happy with it. Some of our most engaged users were showing signs of what we started calling "compulsive checking" opening Murror out of habit rather than intention.
When we first started adding AI features to Murror, we built what we thought users wanted: sophisticated emotion detection, detailed mood analytics, and smart pattern recognition that could tell you exactly how your week went in a neat little chart.
We were proud of it. The tech was solid. The accuracy was impressive. And almost nobody cared.
