I used to lead an internal creative services team for a Global SaaS business. We worked a lot with small businesses and one thing my Co-Founder (who also worked there) and I noticed is that SMBs and lean marketing and creative teams were always under pressure to feed the insatiable content monster (images for web, social, emails etc).
So when we started to build out our product, the 4 key things we wanted to achieve were:
* Automatically build your brand foundations and then references those for subsequent shoots.
I wrote a forum post not long ago on marketing as one of the rising in importance hires for all startups. This is all the things we've done, with some results and free resources.
Most people are using AI wrong and I was one of them.
For the first year, I used AI like a fancy Google. "Write me a product description." "Summarize this." "Give me 10 ideas for X." Useful? Sure. Transformative? Not really.
TL;DR: Anthropic refused to sign a contract with the Pentagon that would have allowed the U.S. military to use all of its models without restrictions. Anthropic insisted on an exception, and brace yourself, that its models cannot be used: 1) for mass surveillance of citizens, 2) for autonomous killing. Now the administration is threatening that if the founder of Anthropic doesn't change his mind by a certain date, they will come after him.
Google, OpenAI, and Musk (Grok) have all signed the contract.
Following Sam Altman's announcement over the past few hours, people have been speaking out massively about cancelling their OpenAI subscriptions and subscribing to Claude.
